• +230%

  uplift in 6s view-through rate

• +84%

  uplift in engagement rate vs the control ad group

• +121%

  uplift in video completion rate vs the control ad group

Introducing Power Derma to German audiences with Pulse View+

• +12pp

  Ad Recall lift, 2x higher than TikTok benchmark (Brand Lift Study)

• +8.9pp

  Awareness lift, nearly 3x above benchmark (Brand Lift Study)

• +5.6pp

  Purchase Intent lift, over 5x higher than benchmark (Brand Lift Study)

Launching new ice cream flavors with TikTok-first creativity in Poland

• +14.2pp

  Ad Recall vs TikTok benchmark

• +12.9pp

  Awareness vs TikTok benchmark

• +5.7pp

  Intent uplift (Brand Lift Study)

How Magnum launched a new ice cream format with TikTok-first creativity

• 276.7%

  higher CTR vs. no add-on

• 6.7%

  higher 6s VTR vs. no add-on

• +4.4%

  avg. play time vs. no add-on

Using A/B testing to evaluate creative add-ons, Dr. Jart+ identified Product Highlight as the most effective format for boosting conversions and engagement on TikTok.

• 4.3x

  higher 2s VTR for Top View vs Standard Feed campaigns (from 11% baseline)

• +50%

  higher 6s VTR vs Top View without add-ons

• 2.83%

  CTR, nearly one third higher than TikTok’s benchmark for Telco

Discover how T-Mobile Poland leveraged TopView with Interactive Add-ons to smash benchmarks, achieving a 31% increase in CTR and 50% higher engagement.

• -25pp

  lower CPM with Video Shopping Ads

• -35pp

  lower Cost per Purchase

• +83pp

  higher ROAS

How SEPHORA Improved ROAS Using TikTok’s Video Shopping Ads

• 8x

  foot traffic

• 250M

  impressions in 7 days

• 1,100%

  growth in UGC

Combining real-world activation with in-app promotion and TikTok creator content on the LIVE Feed, Samsung sets a new benchmark for hybrid marketing.

• 17M

  Video Views

• 9%

  Higher CTR (vs. benchmark)

• 68%

  Higher VTR (vs. benchmark)

Turning a Valentine’s trend into success with Creator Partnerships, Interactive Add-Ons & Instant Page

• 6.9%

  increase in Ad Recall

• 2.6%

  increase in awareness

• 1.1%

  increase in Purchase Intent

Extending a primetime partnership onto TikTok to boost awareness and intent for its latest smartphone

• 78%

  Target Audience reached in Pakistan

• +9.9%

  Uplift in Ad Recall

• +6.3%

  Uplift in Awareness

Sunlight lights up TikTok with impact & recall in Pakistan!

• 13.8%

  increase in Ad Recall

• 12.6%

  increase in Brand awareness

• 4.1%

  increase in Purchase intent

Building trust with users on TikTok and outperforming benchmarks through a Smart+ full-funnel approach

• 165%

  lift in ticket sales

• 27%

  more efficient CPA

• 48K+

  unique visitors to Magic Hub

Blending product innovation and immersive storytelling to drive cultural relevance and ticket sales for a holiday, horror tentpole theatrical release.